Get our free TECH 📘 eBook with 30 conversion hacks from industry-leading sites 👈
Get our free TECH 📘 eBook with 30 conversion hacks from industry-leading sites 👈
Get our free TECH 📘 eBook with 30 conversion hacks from industry-leading sites 👈

Software product
design & development agency

We support software companies from early positioning through UX/UI design
and web development to product launch

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Software challenges
we solve for
our clients

In strategic marketing

  1. You struggle to define your market positioning, and UVP → We help you set up a clear market position and craft marketing messaging that resonates with the target audience.

  2. Your brand got lost among competitors → We develop a distinctive brand guideline that strengthens awareness and differentiation in the software market.

  3. Inconsistent visual language → We align product and marketing assets into one recognizable and cohesive brand system across web & mobile devices.

  4. Unclear strategy for entering new markets → We map go-to-market approaches and tailor product messaging for each region.

  5. Low user acquisition or engagement due to weak messaging → We optimise marketing funnels and website messaging to drive conversion and retention.

In design

  1. Legacy visual identity → We modernise the brand identity for clarity and consistency across all digital channels.

  2. Complex onboarding flows & high drop-offs → We redesign key flows with UX best practices to reduce drop-offs and increase user activation.

  3. Disconnected experience across web and mobile → We create unified design systems for a smooth cross-platform experience.

  4. Outdated UI design that limits growth → We refresh interfaces to support product scalability and future features.

  5. Low-engaging website and hard-to-scale brand assets → We redesign your website and build flexible brand assets that support growth and ongoing marketing efforts.

In development

  1. Overloaded in-house team and delayed releases → We extend your team to reduce backlog and keep product delivery on track.

  2. Outdated tech stack → We recommend and implement tech stack updates aligned with your product roadmap.

  3. Limited ability to scale features → We build modular, maintainable systems that grow with your business needs.

  4. Slow-loading websites & poor performance → We optimise front-end and back-end architecture for speed and reliability.

Digital products we build for software companies

    IT-as-a-service
    Accounting & Tax
    KYC & QA
    Revenue & Spend Management

We build SaaS platforms where scalability, security, and regulatory compliance are critical — from KYC/QA processes to technological reporting and operation management. Our solutions are designed around real usage scenarios: team roles, access levels, frequency of operations, and interface load.

We pay particular attention to dashboards, data tables, filters, multi-step flows, and process automation. We structure information so users can quickly navigate large volumes of data, make decisions without cognitive overload, and complete actions without errors.

Software UX and UI function as a unified system: UX defines logic, flows, and usability, while UI ensures a clear visual hierarchy and the effective presentation of complex information. This reduces cognitive load, shortens task completion time, and improves overall team efficiency.

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Software SaaS

    Corporate website
    Marketing website
    Landing page
    Product demo

We create custom software websites for companies that don’t want just “present the business,” but clearly explain how the product works, what value it delivers, and why it can be trusted.

In software, it’s not enough to show a polished interface. What matters is how you communicate complex logic — software flows, infrastructure, security, integrations, and compliance. We turn this into clear, structured messaging for different audiences, from end users to partners and B2B clients.

Our software website design and web development expertise allow us to:
• define websites’ role in the funnel (acquisition, nurturing, conversion)
• structure it around key scenarios (demo, sign-up, onboarding)
• align it with the product to avoid gaps between promise and reality

A key focus is trust — using design, content, and interface details to communicate reliability, business maturity, and control over risk.

The result is a website that not only looks consistent with your brand but also supports market positioning, SEO/AIEO visibility, and, of course, conversions.

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Software company website

    Software processing
    Merchant portal
    Digital wallets
    Software gateways
    BNPL

We design platforms where clarity, transparency, and speed directly impact performance.

Our work includes UX/UI design, web & mobile app development, and user interface redesign for software orchestration systems.

We simplify complex software flows, support multiple software methods, and structure interfaces so users can complete operations without confusion.

The result is a product that balances functionality and usability — making software easier to manage for both businesses and end users.

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Software platform - goodface.agency

Software platform

    Traditional IT apps
    Neobanking apps
    IT dashboards

We design digital IT application interfaces for both traditional and neobanks that balance usability, user trust, and long-lasting loyalty.

Our work covers IT website design, IT app design (web & mobile), and brand identity design — including onboarding flows, KYC UX design, account management, and operation steps.

We make core IT actions easy to understand and complete, without oversimplifying the product logic.

The result is a IT experience that users can rely on — functional, consistent, and easy to navigate.

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Digital IT

Our software design and development expertise

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Our software [line-highlight-4]design[/line-highlight-4] [span]and[/span] [line-highlight-4]development[/line-highlight-4] [span]expertise[/span] - goodface.agency
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Our software [line-highlight-4]design[/line-highlight-4] [span]and[/span] [line-highlight-4]development[/line-highlight-4] [span]expertise[/span] - goodface.agency

Software positioning and
go-to-market strategy

Whether you’re ideating early concepts or deciding to rethink your existing product/brand, the first step is to define your market position. It lays the foundation for how your product should clearly communicate with customers in each interaction.

If you’re entering new markets or pivoting your product, the focus shifts to a go-to-market strategy. It prioritises activities across product, marketing, sales, and customer success to align with strategic business goals.

Product UX/UI design for software web & mobile apps

We create consistent digital experiences for your product to accelerate time-to-value across desktop and mobile. This is especially important for data-heavy dashboards, complex technological operations, and software orchestration systems. As a result, the product feels intuitive, engaging, and rewarding for customers, aligning with a high-level business vision.

Website design and development for software

We build corporate and marketing websites to highlight your brand or product value, and spark action from the target audience. To implement such a website, we focus on three key elements: its role in your marketing funnel, precise ICP alignment, and a distinctive visual message.

Eventually, you’ll get the business tool for your brand that doesn’t just inform users — but also serves as a full-fledged communication layer to capture, engage, and retain the right customers, generating sustainable product demand.

Brand identity design for software products and companies

We create visual identities that strengthen your brand across every media channel. Starting with positioning, we translate your product, market, and audience into a clear visual language and consistent brand assets, defining how your brand looks, behaves, and communicates across product, web, and marketing channels to build awareness, trust, and loyalty.

Tell us about your
project,
and we’ll
suggest a solution

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Pick a free slot to discuss your request with our Head of Delivery

Important numbers
about our
TECH
agency

Software product design and web development company - goodface.agency

10x

global awards Red Dot & CSSDA

100+

successful projects

Software product design and web development company - goodface.agency

4.9

top B2B company from Ukraine

Software product design and web development company - goodface.agency

8/10

clients come by recommendation

FAQ

Do you work only with software companies?

The software domain is a core focus, but we also work with other complex digital products where structured UX, data-heavy interfaces, and product logic are critical.

When does a software product need a redesign?

A redesign is usually needed when the product becomes harder to use as it grows — for example, when new features create friction, conversion drops, or users struggle with key flows like onboarding or software.

Why software UX design is different from standard UX

Software UX design must address trust, security, and complex user flows, which are less critical in many other industries. It’s not just about making apps or websites look clean and nice, but building credibility in each interaction.

Here are four reasons why software UX design differs from classic UX:

1. User trust is critical


They are entrusting you with sensitive technological data and operations. Every step — from onboarding to software — must feel secure and transparent. Even small inconsistencies in messaging, layout, or microcopy can make users hesitate

2. The complexity of technological data


Dashboards, statements, and analytics need to communicate complex numbers clearly. Users often need to make fast decisions based on this data. Interfaces must simplify, prioritise, and guide without hiding important details

3. Security and compliance requirements


Regulatory requirements influence what can be shown, when, and how. Forms, flows, and notifications must adhere to technological standards. This adds operational constraints that standard UX rarely considers

4. Small UX issues have big consequences


In software apps, even minor friction, like confusing buttons, unclear labels, or hard-to-find actions, can cause drop-offs. This led to operation churn, user frustration, and distrust. Software UX design must anticipate errors and guide users proactively

How do you design software interfaces that users trust?

Trust in software interfaces comes from clarity, consistency, and full control. Users need to understand what’s happening with their data at every step — without ambiguity or friction.

We design predictable and transparent flows, from onboarding and verification to operations and account management. This provides clear system feedback, visible statuses, without hidden actions or unclear outcomes.

We also build consistency across the product. Interface patterns, terminology, and interactions are equal in the user experience, reducing cognitive load and helping users gain confidence over time.

Another key factor is communication. We simplify complex software concepts, present data in a structured way, and write microcopy that plainly explains actions, risks, and next steps.

Finally, we design for user control and safety. Confirmation steps, error handling, and edge cases are treated as core scenarios — not afterthoughts — so users always feel informed, supported, and in control of their decisions.

How long does it typically take to develop a TECH website or app?

Cost depends on the scope — from UX audit to full product design and development.

Smaller engagements (audit, UX improvements) require less investment, while end-to-end product design and development or custom software development projects are larger in scope. We define pricing based on product complexity, timelines, and team involvement.

Feel free to contact us at [email protected], and we will provide a quote based on your requirements

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Goodface respects your privacy and is committed to protecting your personal data. This privacy notice will inform you as to how we look after your personal data when you visit our website (regardless of where you visit it from) and other sites we own and operate. And tell you about your privacy rights and how the law protects you.

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